Internet Marketing is perhaps the easiest way to market a
business or a concept. A website is the tool to sell the
business. It comprises web pages which give information about
your business. E-commerce enabled sites have replaced offline
sales and today one can buy a product over the Internet by the
click of a button.
What you need to build an Online Business ?
- Get
a Domain Name (Domain name is
your web address)
- Build
a Website (static, dynamic,
ecommerce)
- Buy
a Web Hosting (Book hard disk space on an online computer
to keep your web pages)
- Search Engine Ranking (achieved through
search
engine promotion)
What is domain name ?
A domain name is your web address. It's the information
that visitors type in to find your website. The domain name for this site
is calcuttawebdevelopers.com. A domain name can be any
combination of letters and/or numbers up to 63 characters. The
official domain name extensions are .com, .net, .org, .biz,
.info, .in and more. Try keeping domain name short - between 6
to 20 character.
What is Web Host ?
A web host stores the web site you create on their servers and
transmits it to the internet so that when someone types in your
domain name, your web site appears. A server is just a fancy
computer that "serves up" your web site to the
internet.
What you should consider before building a website ?
Following are views by the Internet consultants :
Do keep your web site simple. Don't cram a page with
lots of information unless it is an advertising site.
Do make it eye pleasing. Website is not about painting
by an artist. No crazy fonts or colors. The standard fonts for web
sites are Arial, Verdana and Times New Roman. Whatever font you
decide on, use it throughout your site. Don't alternate fonts.
Consistency is the key. Use CSS to build consistency.
Don’t use a Flash introduction. Web designers love to
use flash, but most people click off as soon as they see it
loading. Search Engines will leave as they can not read flash. The
object is to get people to see your web site, not drive them away.
However flash is important for branding and creativity. Use Flash
Panels than Flash Intros.
Don’t put music or sound files on your site. Music
files are large in size. Without broad band connection the
download in the site will be slow.
Don’t put a lot of slow-loading graphics on your page.
No matter how pretty the graphics are, people aren’t going to
stick around and wait for them to load. You can optimize your
images using a digital compression software. What this means is
that you load the image onto the software and they will condense
the size of the image for you, then let you pick the image you
like from the results. Usually you can reduce the size by 50% or
more without there being a noticeable change in quality.
Do make sure visitors to your site can tell at a glance what
your site is about. For example, if you sell prescription
medicines, make sure that’s evident right up front. Most people
will leave in the first five seconds if they don’t think your
site offers them what they are looking for. They aren’t going to
take the time to scroll around to see if you have what they need.
Make it immediately clear to them what your site is about.
Don’t use pop-ups on your web site. Visitors find
these really annoying. The less you annoy a visitor, the more
likely he or she is to stay.
To know more about how CWD builds websites, please contact us.
Outsource
Website Design India
