Case Studies - Realtor Website Design (IDX Integration)
Client Profile :
Karla is a Real Estate Professional selling properties in areas covering Huntington, Dix Hills, Meville and all over Long Island, NY. She wanted an Internet presence with style and was looking for a Custom Web designer with brand building expertise.
Instead of choosing dedicated Real Estate Website Designers, she preferred a Custom Web Design Company in India to provide her an IDX solution that is unique and fetches property listings in real time from the Local MLS website. Search Engine friendliness of the realtor site was equally important. In short "A Real Estate Website that sells and turns into an Online Business".
IDX stands for "Internet Data Exchange" commonly called Broker Reciprocity. The next stage in the evolution of MLS, Broker Reciprocity is the primary means of enhancing cooperation between REALTORS® to facilitate the purchase and sale of real property. Broker Reciprocity gives MLS Participants the tool they need to display each others' listings on their Internet websites. Under Broker Reciprocity, brokers exchange consent to display each others listings on their websites.
URL: www.karlapearlman.com
Business Requirement :Client wanted the best Real Estate Agent web site for property search in Long Island, NY. This web site needed to pull data from the Local MLS system and be updated several times a day. The search also needed to search multiple property types in a single search and return those results to the user. http://www.karlapearlman.com/real_estate_listings.asp These searches would also have to be saved, so that a user could receive email notifications when new properties met their search criteria. The searches would have to run as fast as possible.
CWD Solution :
CWD built an application that used a SQL Server® backend and DTS Packages to pull data from the MLS system. FTP scripts were created to pull property image data. The primary code was wrapped in a VC++ component which was called by the ASP code on the individual pages, allowing more than a single web site to use this application. Months after it has completed, it still stands out as the only property search web site in Long Island that allowed multiple property searches with a single click.
The IDX property search delivers listing informatin in a professional-looking, easy-to-understand format that motivates consumers to action. The MLS update tool emails out notifications of newly available listings, and brings visitors back to your site time and time again. The "Email This Property" utility gives customers the opportunity to communicate property information right from under your site, without having to open a separate email program. By providing tools that consumers want to use, IDX/VOW web sites deliver leads to the brokerage.
Features
- IDX/VOW Property Search Search software with multiple photos integrated virtual tours, instant advances search capabilities and aggregated data across MLS systems.
- Virtual Tours, Open Houses & Featured Properties Integrated with your MLS and lead manager.
- New Listings by Email notification software with daily, weekly or monthly emails.
- Personalized IDX/VOW search with photo and contact information on detail pages
- Featured listings page customized with multiple photos and integrated virtual tours.
- Personalized IDX/VOW lead generation and follow-up tools.
- Community page.
- Buyer and seller pages.
- Agent profile page.
- Search Engine Optimized static pages targeting 15 Keyphrases
- Microsoft Windows 2003® server platform using SQL Server 2000®.
- Calculator functions and charting supported through use of Microsoft charting component and a CWD proprietary COM+ component
- XML technology serves as the data communicator. Internet Data Exchange between local MLS Database and Website Database is seamless.
- Automatic content replication using Microsoft Application Center as beneficiary information, hardship withdrawals, address etc.
- Hosted at the Network Solutions Data Center in USA
Results
"I am extremely pleased with the solution provided by CWD Design. Their follow-up, and excellent support and training combined with some of the best technology tools I have seen, resulted in achieving more than what I expected. " - Karla Pearlman,
karlapearlman@karlapearlman.com
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