One of the most important pages on your ecommerce Web site is the customer service landing pages. This page often has contact information, and maybe even FAQs. The idea is to make it easy to find, and ensure that the information on the customer service landing page is easy for the customer to use.

Altrec has a rather “ultimate” customer service landing page:

Some of the aspects of this customer landing page that I find especially helpful include:

• Full navigation
• Live help (Altrec includes pictures of the associates)
• Ability to login to your account
• FAQs to help with common concerns
• Easy to find phone numbers and email addresses

Another interesting customer service landing page that I enjoyed is this from Apple. Apple includes access to a rich media video tutorial and an easy-to-find “search” function:

ABT.com includes an option for Spanish help. In a country where Spanish is becoming increasingly spoken, this is a wise move.

In a rather interesting move, Best Kiteboarding has opted not to have a customer service landing page. Instead, customer service options appear as part of the drop-down menu when one is on the main page.

Here are some more customer service landing pages. What do you think of them? Are any missing “must-have” characteristics? Which are done really well?

Amazon

Coach

Ecampus

FYE

Guess

JC Penney

Karma Loop

KL Wines

Kohls

Nike

PC Universe

PlumberSurplus.com

Repair Clinic

Stacks and Stacks

Swell

Vera Bradley