What does that page look like just before you “confirm” or “finalize” an order? This can be a big deal in ecommerce. Ecommerce Web sites should consider what their confirmation page offers, just before online shoppers are completely committed.

I think this Abercromie & Fitch page offers a good example.

Some of the features that make this confirmation page a good example include the following:

• Full navigation to the rest of the ecommerce Web site.
• Includes tax and shipping, offering the whole total to be paid.
• Alternative payment (in this case a gift card) option.
• Picture of the item, so you can verify the product.
• Addresses (note: mine is fake) of shipping and billing, for verification.
• Progress bar so that you can see how far along you are in the process.

One thing that is missing, that I would like to see on the above Abercrombie “confirm order” page is the ability to change quantities in the cart.

As you can see below, Drugstore.com does offer the option to change quantities inside the cart. I also like that this page reminds you of the gift wrap option and allows you to look at your credit card information (also fake in my examples). The security measure showing only the last four digits is a good move as well.

Another “confirm order” page I find interesting is this page from Palm. This is, in fact, the final step before submitting an order. But because you have to sign up for a service package, even when buying smart phones online, a credit check is run. So in addition to entering your basic credit card information, you also have to enter information used in a credit check. I like how Palm explains the purpose of this step in the checkout process.

This page includes the payment option of a check. This is quite interesting to me, since it is rare to see an ecommerce Web site that accepts a check. Unfortunately, I think it looks a little “busy” with all the blank lines. I don’t know if I like filling everything and placing the order without being able to review it before finalizing.

Netflix offers a rather interesting “confirm order” page. If you are a member, you have the option of having automatic billing to your credit card. When you go to buy a DVD from those offered for sale, a pop-up appears, asking you to confirm automatic billing to your card — and shipping to the same address your rental movies are sent to.

Here are more examples of “confirm order” pages. What do you like, or dislike about them?

Ace Hardware:

Amazon:

Anthropologie:

Art.com:

Audible:

Cabela’s:

Coach:

Crate and Barrel:

Delightful Deliveries:

J. Crew:

Lancome USA:

Overstock:

PacSun:

Sony Style

Vivre: