3 May
What does that page look like just before you “confirm” or “finalize” an order? This can be a big deal in ecommerce. Ecommerce Web sites should consider what their confirmation page offers, just before online shoppers are completely committed.
I think this Abercromie & Fitch page offers a good example. (more…)
3 May
In online shopping, it is common to sign up for an account. Often, an ecommerce Web site will send you an email welcoming you to the site. But it doesn’t always happen. And while it can seem annoying to have an inbox cluttered by welcome emails, I think it’s a good thing to send a “welcome” email. And not just because I had to register on 36 Web sites in order to get the 20 examples I provide here.
A “welcome” email confirms to the customer that s/he has, indeed, signed up. And for the ecommerce Web site, it can be a great marketing tool. After reading all of these registration emails, I can see how an etailer can get added value from sending the right kind of “welcome” email. (more…)
3 May
One of the most important pages on your ecommerce Web site is the customer service landing pages. This page often has contact information, and maybe even FAQs. The idea is to make it easy to find, and ensure that the information on the customer service landing page is easy for the customer to use.
Altrec has a rather “ultimate” customer service landing page: (more…)
3 May
Wishlists are becoming increasingly popular on ecommerce Web sites. This is due in great deal to the fact that we like to be able to personalize our online shopping experiences. Plus, what happens when you see something you like, but can’t buy right now? With ecommerce wishlists, it is possible to save something you like for later purchasing without having to look all over the Web site to find it again.
As usual, Amazon.com manages to steal the show with its awesome wishlist capability. As you can see below, Amazon offers a variety of different list options in addition to the generically named “wishlist.” (more…)
3 May
About a month and a half ago, I did an ecommerce usability review on search page attributes. It’s about time for a bit of a follow up on that. So this round, I’m offering a look at advanced search pages. Unfortunately, there aren’t that many of them left any more. But we’ll give it a shot.
I really like this Abe Books advanced search page. Book ecommerce Web sites, as you will see, remain the last strong bastion of what are considered “advanced search pages.” (more…)