Not too long ago, I did a post on “Welcome” emails. Since I had to sign up for all those accounts — and newsletters — it only makes sense that I take a look at newsletter emails sent by ecommerce Web sites.

Email newsletters offer great opportunities for highlighting products and services, as well as creating a sense of urgency for a potential customer (special 24-hour Internet-only sale!). And, if done with personalized linking, it is possible to offer customers great deals on products and services they actually want. Unfortunately, most of the email newsletters I received did not address my personal preferences. (more…)