What does that page look like just before you “confirm” or “finalize” an order? This can be a big deal in ecommerce. Ecommerce Web sites should consider what their confirmation page offers, just before online shoppers are completely committed.

I think this Abercromie & Fitch page offers a good example. (more…)

In online shopping, it is common to sign up for an account. Often, an ecommerce Web site will send you an email welcoming you to the site. But it doesn’t always happen. And while it can seem annoying to have an inbox cluttered by welcome emails, I think it’s a good thing to send a “welcome” email. And not just because I had to register on 36 Web sites in order to get the 20 examples I provide here.

A “welcome” email confirms to the customer that s/he has, indeed, signed up. And for the ecommerce Web site, it can be a great marketing tool. After reading all of these registration emails, I can see how an etailer can get added value from sending the right kind of “welcome” email. (more…)