In online shopping, it is common to sign up for an account. Often, an ecommerce Web site will send you an email welcoming you to the site. But it doesn’t always happen. And while it can seem annoying to have an inbox cluttered by welcome emails, I think it’s a good thing to send a [...]

Not too long ago, I did a post on “Welcome” emails. Since I had to sign up for all those accounts — and newsletters — it only makes sense that I take a look at newsletter emails sent by ecommerce Web sites.
Email newsletters offer great opportunities for highlighting products and services, as well [...]

Today I’m going to share my thoughts on gift registries. It is true that most ecommerce Web sites these days call them “wishlists,” but there are a few companies out there that make the distinction. Additionally, wishlists are often kept private and then sent out by choice, or made public by choice. Gift registries are [...]