What does that page look like just before you “confirm” or “finalize” an order? This can be a big deal in ecommerce. Ecommerce Web sites should consider what their confirmation page offers, just before online shoppers are completely committed.
I think this Abercromie & Fitch page offers a good example.

Not too long ago, I did a post on “Welcome” emails. Since I had to sign up for all those accounts — and newsletters — it only makes sense that I take a look at newsletter emails sent by ecommerce Web sites.
Email newsletters offer great opportunities for highlighting products and services, as well [...]

Today I’m going to share my thoughts on gift registries. It is true that most ecommerce Web sites these days call them “wishlists,” but there are a few companies out there that make the distinction. Additionally, wishlists are often kept private and then sent out by choice, or made public by choice. Gift registries are [...]