Usability Review: “Confirm Order” Pages
May 3rd, 2008
What does that page look like just before you “confirm” or “finalize” an order? This can be a big deal in ecommerce. Ecommerce Web sites should consider what their confirmation page offers, just before online shoppers are completely committed.
I think this Abercromie & Fitch page offers a good example.
Usability: Email Newsletters
May 3rd, 2008
Not too long ago, I did a post on “Welcome” emails. Since I had to sign up for all those accounts — and newsletters — it only makes sense that I take a look at newsletter emails sent by ecommerce Web sites.
Email newsletters offer great opportunities for highlighting products and services, as well [...]
Usability: Gift Registries
May 3rd, 2008
Today I’m going to share my thoughts on gift registries. It is true that most ecommerce Web sites these days call them “wishlists,” but there are a few companies out there that make the distinction. Additionally, wishlists are often kept private and then sent out by choice, or made public by choice. Gift registries are [...]

