What does that page look like just before you “confirm” or “finalize” an order? This can be a big deal in ecommerce. Ecommerce Web sites should consider what their confirmation page offers, just before online shoppers are completely committed.

I think this Abercromie & Fitch page offers a good example. (more…)

Not too long ago, I did a post on “Welcome” emails. Since I had to sign up for all those accounts — and newsletters — it only makes sense that I take a look at newsletter emails sent by ecommerce Web sites.

Email newsletters offer great opportunities for highlighting products and services, as well as creating a sense of urgency for a potential customer (special 24-hour Internet-only sale!). And, if done with personalized linking, it is possible to offer customers great deals on products and services they actually want. Unfortunately, most of the email newsletters I received did not address my personal preferences. (more…)

Today I’m going to share my thoughts on gift registries. It is true that most ecommerce Web sites these days call them “wishlists,” but there are a few companies out there that make the distinction. Additionally, wishlists are often kept private and then sent out by choice, or made public by choice. Gift registries are usually public and searchable (makes it easier for guests to make use of it).

I’ve found a few ecommerce Web sites that really make a big deal of offering gift registries — especially for weddings and babies. But other events — birthdays, housewarming parties, anniversaries — are getting play as well in terms of gift registries. (more…)